RECOGNITION IS WHAT IS NEEDED!!!!
Everything in today's world works and depends on computer and is just a click-away. From being the country of snakes to now doing everything with a mouse, as addressed by our Prime Minister- Modi at Madison Square(America).
On 6th of October 2014 something revolutionary happened in Indian E-Commerce industry. Flipkart -no 1 e-tailor in India had their "Big Billion Day" sale, they achieved something extraordinary or something unheard in terms of numbers i.e.$100 Million(600 crores-Indian Rupees) although leaving most of their customers dis-satisfied. The company's website registered almost a Billion(10cr) "hits" in straight 10 hours, although the repercussions it had on customers mind is altogether a different topic to debate on.
The day also had something to fight for , its been said that Snapdeal, rival of Flipkart & Second-largest online retailer in India(as of now) earned more than 100 crores, found by Kunal Bahl, a Wharton Graduate & Rohit Bansal, IIT-Delhi graduate in February 2010.
It's being said that Flipkart lost its loyal customers & its brand-value came down after what happened,leaving its rivals Snapdeal and Amazon.in giving an upper hand to their brand-name & gain customers. Quite expected the latter were motivated to cash-on their ads had been playing even before "the-Big Billion day" had come. The impact was very different, never before had we seen an ad about an E-commerce company so aggressively Marketed.
Snapdeal brought-in a string of popular faces from TV-to-Cricket-to-Films. They spent 175cr on advertising their Big-Diwali sale, from Mandira Bedi-to Dadi(comedy nights with kapil)-to-Krishna Abhishek(loud comedy actor-niece of Govinda)-to very subtle commentator & cricket analyst Harsha Bhogle and our favourite figure "Alok Nath" persuading us to buy any product on established website.
The point I am trying to raise here is why do all ads need to have brand-value or recognition. Do we require a Dadi or our fatherly figure Alokji (uttering "pagle") to influence us to buy something online. The answer to it depends on perception of people & how they perceive it.
My question to the makers who are behind those ads, while we have seen a lot of them featuring superstars in they being "what they are" elsewhere, why weren't the ads different or not have a different idea ,why didn't they create characters as Vodafone did with very famous Zoo-Zoo ads or Flipkart did with "No Kidding. No Worries" ads (https://www.youtube.com/watch?v=rLnJJ0CNBok).
May be the offers which Snapdeal have been offering this season might be tempting to buy but certainly in my view their ads seem to be "been-there-seen-there" kind or is it just me who feels so.
I expect them to be "very Creative" because these are the people with big ideas & dreams, who turned their every small,wild dream into reality.
I hope that the best happens to all those giants in the E-commerce Industry to set and achieve higher targets and provide a lot of employment and as it's said that "Its the natives who matter, and not the river" (pun intended).
